Digital Marketing
Get found online!
Your Marketing Expert!
Your Marketing Expert!
How strong is your business’ online presence? If you’ve noticed that you’re not making as much of a digital impact as you’d like, then it’s definitely time to re-evaluate your digital marketing strategy. There are lots of different parts and pieces that make up online marketing and it can be difficult for business owners to make sure that all of these elements are getting the attention they need. When you partner with me, I’ll work to develop a comprehensive digital marketing plan for your business and I’ll attend to all the details so you don’t need to worry about anything getting overlooked.
One of the core elements of online marketing is search engine optimization (SEO). I’ll make sure your website is fully optimized so that search engines rank it highly for the keywords that are most important to your business. In some instances, this may mean that your website will need a significant amount of work. In most cases, though, a few tweaks here and there can provide the desired result and increase your website’s search result ranking.
Email marketing is another strategy that can be used to improve your online exposure. While many business owners tend to shy away from emails, this type of marketing is not only affordable and cost-effective, but it’s a great way to increase repeat sales and develop a loyal customer base. Social media marketing and advertising are similarly effective at bolstering your customer base as well as establishing your brand reputation and identity. Retargeting campaigns also play a part in digital marketing. With retargeting, you’re able to advertise on other websites to those individuals who have previously visited your site. These types of campaigns do a wonderful job of getting customers back to your website and buying.
Last, but certainly not least, content marketing plays a huge part in digital marketing. With quality content, you’ll be able to establish brand authority and recognition. Content can also help to increase your website’s search results ranking, which in turn, will help to drive more organic traffic.
If you need help with any part of your online marketing efforts, feel free to give me a call. We’ll schedule your free 15-minute consultation so you can get your business where you want it to be.
Facebook Advertising
Expand Your Customer Base
With Facebook advertising, you can easily target audiences based on a variety of demographics, including age, interests, likes, and so much more. Plus, this type of advertising is relatively inexpensive compared to traditional pay-per-click campaigns. Get your business more attention and interest for an affordable investment.
Retargeting
Get Your Website Visitors Coming Back
Retargeting ads keep your business front and center even when your website visitors have left your site and are looking at others. This increased visibility is ultimately extremely effective at bringing them back to your site for purchases.
Content Marketing
Quality & Engaging Content
Content marketing plays a huge part in search results ranking and attracting leads. However, it’s often overlooked because it can be both difficult and time-consuming and results won’t be seen immediately. But don’t let that deter you. Over time, your website will get more traffic and have a higher search results ranking. Plus, quality content helps to build your brand authority and establish brand recognition.
Email Marketing
Marketing Right to Your Customer’s Inbox
Email marketing is incredibly effective with a 4300% ROI on average. It’s a great way to retain customers and increase opportunities for repeat purchases. Engaging emails that offer value to your customers will work wonders in getting customers to your website and building customer loyalty.